Our Team — 45 Years Fortune 500 Experience
45 years combined experience. Fortune 500 clients including Coca-Cola, Microsoft, Banco Itau. AI-native development leadership from Tampa, FL.
Co-Founder
Co-Founder — Growth & Strategy
- 25+ years digital marketing executive
- Managed $50M+ annual ad spend for Fortune 500 clients
- Clients: Coca-Cola, Microsoft, Santander, J&J, Nissan, Whirlpool
- Founded WebTraffic (2001) — TopSEOs #1 PPC Agency in Brazil (3 consecutive years)
- Co-founded BIG AdCore / PenseBIG — processing 150M+ product offers/month
- MercadoLivre founding team (1998–2003)
- IAB Brasil board member
- Brazilian-Italian dual citizen
Lucas Gertel
Co-founder & CTO
- 20+ years software engineering & architecture
- Former Chief AI Architect at Avenue Code (~$179M revenue company)
- Enterprise clients: Banco Itaú, Ambev, Walmart, Magazine Luiza
- Founded Software Architect Academy — largest software architecture community in Brazil (2,000+ builders)
- YouTube: @arquitetodasgalaxias (10.5K subscribers, 79 videos)
- Speaker: TheDevConf (2019, 2020), Avenue Code Career Talks
- Arctic Code Vault Contributor (GitHub)
Together
45+
Years Combined Experience
Fortune 500
Clients on Both Sides
AI-Native
From the Ground Up